Zimbabwean born, Dale studied her BA at the University of KZN. After graduating, she worked her way around the world after which she returned to Johannesburg.
In 1998 she started advertising agency, Chillibush, from a suburban garage. She sold the business in 2014 by which time her annual turnover was over R100m. During her time running Chillibush, Dale was a finalist in the Ernst & Young Global Entrepreneur Awards (Runner up to Koos Bekker) as well as a finalist in South Africa’s Top Women in Business and Government Awards.
In 2010 she was Businesswoman of the Year and is a bestselling author.
Her agency was ranked a top ten South African agency by both the Financial Mail and Finance Week. After selling Chillibush Dale purchased the IMC Conference in 2018. She re-launched this in 2019 as the NEDBANK IMC which has become Africa’s foremost marketing conference.
In 2020 Dale had to take the conference virtual as a result of the Corona Virus. The virtual conference had over 1000 delegates and was described as “the new virtual conference benchmark”. Ninety-five percent of polled delegates rated the conference as excellent. Dale has successfully completed the Comrades and Two Oceans ultra-marathons as well as the Argus, 94.7 and Rhodes cycling events. She is the mother of 12 year old twins.
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IN THE MEDIA