Vertical Divider
Zimbabwean born, Dale studied her BA at the University of KZN. After graduating, she worked her way around the world after which she returned to Johannesburg.
In 1998 she started advertising agency, Chillibush, from a suburban garage. She sold the business in 2014 by which time her annual turnover was over R100m. During her time running Chillibush, Dale was a finalist in the Ernst & Young Global Entrepreneur Awards (Runner up to Koos Bekker) as well as a finalist in South Africa’s Top Women in Business and Government Awards. Dale is a former SA Businesswomen of the Year and bestselling author. |
Her agency was ranked a top ten South African agency by both the Financial Mail and Finance Week. After selling Chillibush Dale purchased the IMC Conference in 2018. She re-launched this in 2019 as the NEDBANK IMC which has become Africa’s foremost marketing conference.
In 2020 Dale had to take the conference virtual as a result of the Corona Virus. The virtual conference had over 1000 delegates and was described as “the new virtual conference benchmark”. Ninety-five percent of polled delegates rated the conference as excellent. Dale has successfully completed the Comrades and Two Oceans ultra-marathons as well as the Argus, 94.7 and Rhodes cycling events. She is the mother of 15 year old twins. |
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IN THE MEDIA
2023
2022
Getting frank about the relevance of marketing and CEO buy-in
Bizcommunity -
7 April 2022
7 April 2022
Just how relevant are we? Nedbank IMC 2022 set to challenge marketing's perceptions
Bizcommunity -
31 January 2022
31 January 2022
20 marketing thought leaders get naked at the 2019 Nedbank IMC Conference
Financial Mail -
17 January 2019
17 January 2019
Dale Hefer - Entrepreneur and leader
extraordinaire
extraordinaire
The Personal Growth Show -
15 March 2021
15 March 2021
Beyond stereotype to the invisible conscious consumer
Financial Mail - By Dale Hefer,
31 May 2021
31 May 2021
The perils and power of influencer marketing
Financial Mail - By Dale Hefer,
28 June 2021
28 June 2021
Marketers Should Interrogate Who Their Conscious Consumers Really Are
Modern Marketing -
29 June 2021
29 June 2021
Marketing. the Movie, livestreams to critical acclaim, wow's Africa's marketers
Bizcommunity -
3 August 2021
3 August 2021
NEDBANK IMC