Interviews, News & Reviews:
From Witblits to Vuvuzelas.
Marketing in the New South Africa
Penguin (Oshun Books) 2010
Dale is the author of the critically acclaimed marketing book “From Witblits to Vuvuzelas – Marketing in the New South Africa”.
This book became recommended reading by the Wits Business School.
“There is something special about reading an uncompromisingly South African book that could take its place with the best of its genre on international bookshelves”.
THE SUNDAY TIMES
“Done the industry a service”
“Well worth the read”
“A landmark in South African marketing”.
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