Background, News & Views:
THE NEDBANK IMC
(INTEGRATED MARKETING CONFERENCE)
Dale acquired the IMC conference in 2018. She was determined not only to grow this into Africa’s largest marketing conference, but also to deliver on her passion for uplifting the youth and to constantly promote the business case for marketing.
In 2019 she re-launched the conference as the Nedbank IMC – in association with the Marketing Association of SA (MASA) and endorsed by the IAB. The conference was sold out with double the number of delegates from any previous IMC conference. Marketing is Business™ was trademarked to correctly position marketing as deserving of a place at the Boardroom table. She also launched the IMC Bursary programme and to date has made R250k of attendance value available to students.
The conference was again sold out in 2020 with 850 delegates – now the biggest conference of its kind on the continent. When Corona struck Dale had to take the conference virtual and this was done live from green screen studios in Johannesburg, Cape Town, London and Miami. The conference was subsequently described as the new virtual conference benchmark with 95% of the over 1000 delegates rating it as EXCELLENT.
The conference was again sold out in 2020 with 850 delegates – now the biggest conference of its kind on the continent.
The conference has become the foremost marketing conference on the continent and the highlight of the South African marketing community.
The 2021 Conference, themed Marketing.The Movie will be taking place virtually on the 29 July with 18 marketing superstars including four global keynotes.